Article by Adam Evans:

Regardless of your business size, if you operate in the digital space and want to remain competitive, it’s important to keep an eye on the latest movements in digital innovation, integrating tech into the running of your business, optimizing your processes, leveraging data and more.

Digital Marketing

It’s difficult to overstate the importance of tech solutions within modern marketing practices. There are multitude of programs available affordably (or for free) that can help you to manage leads, draw insights, build customer profiles, or mastermind campaigns. The availability of this kind of software means that small or medium-sized companies can often compete with incumbent brands. If you’re looking to get an edge on the competition, look out for software that can help you to build assets for a low price – an online logo maker, for example, can allow you to design an appealing and creative logo on your own. Simply choose a style and icon, then add any text, fonts, and colors.

Business Process Management

If you want to facilitate digital transformation across your workflows, it’s worth implementing digital process automation, otherwise known as Business Process Management (BPM). This is a strategy that aims to streamline and improve laborious business operations by automating menial tasks. When creating a BPM framework, companies usually monitor their effectiveness, then repeatedly check-in/act on this information to improve process and output.

Time Management

Small- to medium-sized businesses are often stretched for time, and, if you want to meet targets and hit deadlines, it’s important to invest in software that can help. There are plenty of programs designed to help you manage tasks, track working hours, and automate meetings. Calendar apps, for example, help you to coordinate with employees and offer transparency to save you time on organization.

Machine Learning

According to a recent survey by IBM, 29% of small businesses have reported that they are employing artificial intelligence or machine learning to some degree in their operations. Machine learning, in plain English, refers specifically to a form of AI that can work autonomously, using historical data to predict outcomes or formulate decisions moving forward. This form of AI has limitless potential and has applications in recruitment, HR, customer service, marketing, predictive analytics, and more.

Cloud Storage

The more we transition towards digital processes, the more the advantages of cloud storage seem to multiply. This is a solution that allows companies to store files, spreadsheets, documents, and other materials online, with access via any console that has internet capabilities. If you haven’t already, switching your systems to advanced cloud storage could save you money, protect your assets more securely and remove the need for hard drives, external drives, and physical file systems.

Accountancy Software

Accountancy software removes the need for manual input or old-fashioned spreadsheets, allowing businesses to create/send invoices, track expenses, manage projects/clients, and view/share reports. The right program will boast cross-platform compatibility, allowing you to check or update your accounts on the move.

Whatever it is you’re selling, as a growing business in the modern era, it’s imperative that you welcome technology into your process. With the right tools at your disposal, there’s no limiting what you might achieve.

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