Though we live in the digital age, don’t assume traditional marketing is dead. Granted, certain traditional methods are declining, but many others are thriving and helping small businesses build their brands.
The first step to any impactful marketing strategy is to zero in on your target audience, which you can do by conducting market research and asking consumers how they heard about your company. Know your audience, invest in good branding, and choose your marketing methods, and you will have the essentials for creating a stellar marketing campaign!
Below, The DFW Veterans Chamber of Commerce covers some of the forgotten marketing methods that can help your company flourish. Some of them can prove effective on their own, while others pair nicely with digital methods.
Not too long ago, more and more people were frowning upon direct mail and tossing it immediately in the trash. But the creativity, personalization, and targeting capabilities have caused direct mail to make a comeback.
For many consumers, direct mail is easier to understand than online materials, and it is an excellent way to elicit brand recall and faster consumer response while allowing you to target your key demographics.
Flyers and Brochures
If you are offering special discounts and offers to your customers, flyers and brochures are still the most effective methods to use. Similar to handing out business cards in person, giving out flyers and brochures to people is a more connective and interactive way of promoting your brand than directing people to your website or social media pages. If you run a brick-and-mortar establishment, using these materials can prove especially beneficial.
Signage and Billboards
Signage is thriving in the marketing world. These days, you can see impactful images on shop-fronts, malls, and buildings.
And the same goes with billboards. If you want to get your brand in front of commuters, investing in a highway billboard will do the trick. As with all the other methods in this list, you can even direct your consumers to your website to increase traffic when using signage and billboards.
Nothing is more powerful than employing human interaction in your marketing strategy. At the end of the day, people are used to traditional marketing like face-to-face interaction.
Whether you are speaking with someone in person or they see your company’s signage, flyers, or billboard, the experience will evoke a sensation and a lasting memory. Think of ways you can meet new people and provide tangible connections to your brand.
Customers love freebies, and giveaways for everything from store swag to contests can make a dent in your marketing efforts. Stock up on stickers, notepads, pens, totes and tumblers, and hand them out when customers spend a certain amount.
Drawings are another great way to generate interest. Consider offering a pair of tickets to watch the Houston Astros play the beloved Texas Rangers. With sites like TickPick, you can get affordable seats. You can also offer tickets to a play, concert or dinner.
One of the most practical ways to increase the number of human interactions is to attend networking events. Persuasive copy on printed materials can go a long way in growing your customer base, but if you really want to generate buzz around your business, look to event marketing. Along with adding clients to your resume, networking will present opportunities to attract top talent and meet potential business partners.
The market is full of affordable tools to help you create impactful, traditional marketing materials. Look to design tools for creating a unique logo and laying out your colors and typography. Invest in a quality printer for developing your own flyers and brochures.
Don’t assume that traditional marketing cannot move your company forward, or you could miss out on valuable opportunities. Consider the methods above as you make a plan for implementing traditional marketing for your brand. And always keep an eye out for other ways that small businesses are getting their message out to their target audiences!